Meow Wolf, the immersive, strange and trippy experience that itself admits that it's "hard to explain but easy to enjoy" is finally headed to Southern California.
The Santa Fe, N.M.-based company announced plans to expand to Los Angeles on Friday, which will mark its sixth permanent exhibition. While an exact location wasn't mentioned, it'll be located inside of a place quite fitting for Hollywood: a movie theater.
“This is more than an immersive experience,” said Jose Tolosa, CEO of Meow Wolf. “We want it to be a part of the city's ongoing narrative of growth. Being in Los Angeles, the entertainment capital of the world, we're humbled to add to the dynamic interplay between art and entertainment here. Meow Wolf Los Angeles will blur the lines between reality and fantasy, inviting everyone to become part of a living, breathing spectacle."
Meow Wolf's exhibitions can be considered part art museum, part escape room and part playhouse. The company has opened locations in Santa Fe, Las Vegas, the Dallas-Fort Worth metro and Denver. An additional exhibition in Houston is on the way.
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People walk through Omega Mart, an immersive art installation by arts production company Meow Wolf, Thursday, Feb. 18, 2021, in Las Vegas. The installation is located at Area15, a retail and entertainment complex in Las Vegas. (AP Photo/John Locher) ![]()
File - In this July 14, 2017, file photo, recent high school graduates Abbigail Deason and Grace Branscum, both 18, of Oklahoma City relax inside Meow Wolf's mazelike exhibition space in Santa Fe, N.M. Creators of a popular immersive art entertainment project in Santa Fe, N.M, are expanding to a major metropolitan market with plans for an interactive exhibit and music venue on a wedge of highway-side property in an industrial stretch of downtown Denver. (AP Photo/Morgan Lee, File) ![]()
A woman walks down stairs while exploring Omega Mart, an immersive art installation by arts production company Meow Wolf, Thursday, Feb. 18, 2021, in Las Vegas. The installation is located at Area15, a retail and entertainment complex in Las Vegas. (AP Photo/John Locher)
Each location has a theme. For example, in Santa Fe, visitors explore an odd family home full of hidden surprises, and in Denver, you wonder through an intergalactic transit station. Along the way, secret doors and interactive exhibits are scattered to create a unique and immersive experience.
KTLA's Rich DeMuro visited Meow Wolf Las Vegas, known as OmegaMart, in 2021.
"I went to Omega Mart not knowing what to expect," DeMuro wrote. "I knew it was art and full of techy surprises, but the actual place just wowed me. Basically, the premise is that it’s a grocery store but you quickly discover hidden passageways to a world where you can spend hours exploring."
The Meow Wolf expansion news comes just weeks after the company laid off 165 workers in a cost-saving venture, according to KTLA sister station KDVR in Denver.
The company says more details, including a theme, will be announced in the coming months. No estimated opening date was provided.